The program is established with rigorous concern to address marketing research and analysis; marketing strategy; implementation planning; organizational management and cross functional leadership in marketing; reporting measurement and control a cost-efficient manner with view of domestic and international marketing practices. The department run regular and extension undergraduate program. The Department has currently around 90 students in the regular and 171 students in the extension in the undergraduate program.

Degree Nomenclature: -

The degree offered after successful completion of the program is called “Bachelor of Arts Degree in Marketing Management”