External communication comprises the Web site, outreach with key constituencies
audiences, and all publications designed considering external audiences.
Internal communication is the framework for the expression of a corporate
culture. It is also a
determining factor in the quality of external communication. Effective internal
communication helps create a common understanding among staff about management
priorities and corporate issues. Effective two-way horizontal and vertical
communication contributes to corporate effectiveness-by efficiently bringing
knowledge to problem-solving situations. Effective management-led internal
communication strengthens teamwork and trust.
Online Films and Documentaries (Web-Streaming and Television): Greater use will
be made of these communication products, particularly to develop success
stories for wide distribution. Films and documentaries will later be put on DVDs
and CDs, or converted into web streaming and web casting materials to be posted
on the Web site. In some cases, the material can be used directly by TVnetworks.
With the opening of country offices,
much greater use will be made of radio, including in local languages, which is the
largest mass medium of communication in Dire Dawa.
Radio can also play a key role in
communication, particularly large scale projects, to engage and inform local populations
that may benefit from or be affected by them.
Publications will continue to be
a key element of the DDU communication program. In line with its information disclosure
policy, all publications will be available in Public Information Centers (PICs)
that will be opened in university academic & administration offices.
The public will have access to documents
& the nternet at the PICs, as it is the case currently. The institution’s publications
Are low cost, accessible, and easy
A magazine is developed, in collaboration
with the office of the academic, research and community service &
administration offices which will focus on university mission.
university will continue to make use of the existing media tools, including effective
contact network of influential journalists, preparation and placement of camera
and editorials, press conferences and briefings, and-photo exhibitions. The-use
of media will be strengthened mostly by its integration with a communication